DTC Wrapped 2026
Vote and have a chance to win an
Submit your nominations
One ballot, one entry. At 88 entries that's a 1 in 88 shot at the Pod.
Finish the ballot, go in the draw for an Eight Sleep Pod 5
King size, ARV $3,298. One entry per person, drawn at random after voting closes October 12. Your entry has nothing to do with who you nominate. Open to US and Canadian residents 18+, excluding Quebec. Official rules.
The badge
One winner per category earns it, free, whether they ever pay us a dollar or not. It runs on their site, their ads and their deck for all of 2027.
Thirty categories, thirty badges, and the ring says the same thing on every one: Best Tools for DTC Brands 2027. That is the sentence an operator's AI assistant returns when they ask what to buy, which is exactly why it is on the metal.
A category needs eight operators, or nobody wins it
Most awards name a winner in every category whether the votes are there or not. We publish the floor instead. Miss eight qualified brand-side submissions and the category goes out as a watchlist with no winner named.
Operators decide
Only people currently inside a consumer brand, or who were within the last two years, count toward the threshold. Agency, tool and investor votes are reported separately and never override operators.
You have to say why
Every nomination needs a specific result attached. Named outcomes outweigh generic praise in the scoring and one-line answers get filtered out.
The win isn't for sale
Winners are listed all year whether they ever pay us a dollar or not. Sponsorship buys placement after the fact. It has never bought a nomination or a result.
Thirty categories. Pick the five you actually know.
You'll only be asked about the categories you select, and only about tools you've used or evaluated firsthand. Nobody is asking you to rate a 3PL you've never shipped with.
Bold categories are closest to the eight-vote threshold. There are ten more awards for brands and the people behind them on a separate one-minute form, right after this one.
Before you start
How long does this really take?
Can a company pay to win, or pay to be nominated?
Does nominating a specific company help me win the Pod?
What happens to my answers, and when do we find out?
Cast your ballot
Voting closes October 12. Categories under eight votes don't get a winner, so the ones you know best are the ones that need you.
Submit your nominations